Before
After
Content We Created
Nomads Hostel is a global brand, newly launched in Thailand — but they came to us burned by agencies that promised big and delivered nothing. They needed real content that would actually engage guests and drive direct sales, breaking their dependence on OTA bookings.
Content built around solo travellers — things to do in Thailand, travel tips, vlog-style pieces featuring their own reps and managers on camera. Meta ads ran directly to their website, selling the adventure and experience Nomads offers — not just dorm beds.
Followers grew from 400 to 1,400 organically in months, with Meta ad campaigns consistently pulling 5%+ CTR — well above the hospitality industry average. During this period, Nomads' Thailand properties won 5 Hoscar Awards, including Best Hostel in Thailand and Best Hostel in Asia — independent recognition that the brand-building was working, not just the numbers.